Bohns writes in a 2016 research review examining people’s influence over others, “Many people agree to things - even things they would prefer not to do - simply to avoid the considerable discomfort of saying ‘no.’”įor example, a series of small studies, published in 2014, found that when asked, many people would acquiesce and commit unethical acts, such as telling a white lie or vandalizing a book - even when they felt these acts were perceived as wrong.Īs social creatures who want to be part of the herd, we also want to preserve our relationships.
For starters, it’s important to realize that if saying no is challenging for you, you’re not alone.Īs social psychologist Dr.
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